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Introducing the Huel Advisory Panel

Posted by James Collier on

At Huel, the quality of what we supply is important and we are continually reviewing and developing our products. The same applies to the nutritional information we provide on our website, labels and printed literature. Huel products have been developed by a strong team who work directly for Huel, and we have also worked with other organisations and individuals to ensure we’re providing the best quality products and information.

As we are continually striving to be better than we are already, we’ve enrolled the services of other nutrition and product development experts. This enables the team to have an even broader knowledge base on hand to assist in reviewing our current products, checking our new developments and improving the nutrition information we provide to our customers. We’ve therefore created a Huel Advisory Panel. You can read about the members of the panel on our About Us page (scroll to near the bottom). As our product range expands across the world, we will continue to invite new experts to the team.

Tavis Piattoly is a US dietitian who has worked with a number of sports organisations and is supporting us with the launch of Huel products in North America. Tavis graduated with a Masters of Science in Kinesiology and Bachelor of Science in Nutrition and Dietetics. He is a US Registered and Licensed Dietitian and a member of the Collegiate and Professional Sports Dietitians Association (CPSDA), Academy of Nutrition and Dietetics (AND) and Sports, Cardiovascular and Wellness Nutritionist (SCAN) groups and has worked as a Sports Dietitian for over 15 years.

Tavis is the co-founder and Director of Sports Nutrition education for My Sports Dietitian, which helps athletes improve their eating habits to enhance performance. He is also the Education Program Manager for the Taylor Hooton Foundation where he speaks to high schools, colleges and at Major League ballparks about good nutrition. Tavis also works with a number of other sports organisations, as well as providing nutrition programs for boxing champions and a long list of current Olympic, NFL, MLB and NBA athletes. Tavis has worked with supplement companies on product formulation and lectures at conferences and Universities. He also serves as the Sports Dietitian for the Louisiana High School Athletic Association’s Sports Medicine Advisory Board and is on Science Advisory Board for and Nordic Naturals.

Mark Gilbert’s nutrition and product development expertise spans both sides of the Atlantic. He’s worked in the sports supplement industry for over 20 years as well as being a well- renowned writer in sports nutrition. He has a BSc in Nutrition and has held multiple certifications in sports nutrition, exercise science and pharmaceuticals. Over his career, Mark has worked in product formulation, regulatory affairs and marketing for dozens of the world’s top sports supplement companies; he has formulated and patented products which have sold in excess of $1 billion.

Mark is a co-founder of FitnessGenes Ltd, owner of MuscleDiet and is a columnist and Advisory Board member for Muscle & Fitness, Flex and Muscle Insider Magazines. He has also worked with several top athletes, authored books on sports supplements, exercise and nutrition, is Vice Chair of ESSNA - Europe’s largest Sports Supplement Trade Organisation - and is a director of Citizens for Health Choice.

The Panel includes three highly experienced UK Registered Nutritionists: Claire Baseley has collaborated with Huel Co-Founder James Collier on a number of projects over the last 10 years and has a wealth of experience in the food industry, legislation and with the media. Claire has over 15 years experience as an industry and media nutritionist who qualified at the Universities of Oxford and Sheffield. She specialises in nutrition for sport, baby and toddler and overall health and wellbeing. Claire works with a range of brands setting nutrition strategy, advising on product development, nutritional communications, corporate social responsibility campaigns and regulatory issues (such as nutrition and health claims). Claire has worked with Selfridges Food Hall to help create a range of healthy snacks, advising on product formulation, labelling compliance and nutrition communications. She has also worked with Atlantic Multipower, writing a comprehensive training programme for staff across Europe on sports nutrition and product marketing, as well as facilitating the product development process.

Claire is also an experienced media nutritionist, offering expert commentary on news items on BBC Breakfast and Sky News, as well as featuring on Channel 4’s Food Unwrapped and ITV’s Save Money, Good Food. She is active across all social media platforms and enjoys sport, particularly resistance training, swimming and cycling in her spare time.

Anne Betty is another Registered Nutritionist and her expertise includes food technology and recipe analysis and she has considerable experience in food manufacture. Anne fell in love with nutrition science whilst studying for her Biomedical Sciences degree. Since graduating she has worked as a food technologist and nutritionist for over 17 years across food manufacturing and retailing, in addition to being an organic processing inspector and a food tutor. Anne specialises in nutritional analysis of recipes and menus as well as legally compliant food and nutrition labelling.

Barbara Bray is a UK Registered Nutritionist who worked for 15 years in the food industry in various roles, including procurement of fresh produce and technical management. Barbara is now a consultant providing technical and nutritional labelling advice, development and training to clients who include Bakkavor, Speciality Produce, Chester University and Exova (for ‘Pret a Manger’).

We’re also fortunate to have Sarah King with us: Sarah is a freelance new product developer with 20 years of experience across both retail and supply environments with a real passion for taste, food and a skill for coaching and developing the people, teams and processes that she works with. Sarah’s actually already been working with us in the background since Autumn.

Sarah has developed a large range of food products at Marks & Spencer and has since lead product development and project management teams at both Innocent Drinks and Ella's Kitchen. Sarah is passionate about helping to develop and perfect kitchen recipes, balancing great taste with nutritional content, and mentoring and developing team members.

The object of the Advisory Panel is to help give Huelers - both long standing and new - confidence as the company grows and progresses. We are here to provide assurance that Huel formulas are of optimum quality and have been meticulously checked by relevant experts in their appropriate area. The panel ensures collaborative working so that every area of nutrition science is covered maximising consumer confidence and the best possible products are assured.

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